This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising – from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries.
Given the ever-evolving nature of media channels and how we consume content – alongside changes to consumer laws in the wake of the UK's departure from the European Union – this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK.
| Published | 22 Feb 2024 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 3rd |
| Extent | 984 |
| ISBN | 9781526515438 |
| Imprint | Bloomsbury Professional |
| Publisher | Bloomsbury Publishing |
This book is available on Bloomsbury Collections where your library has access.
